Marketing Plan for Facebook lover Page genus Draco study(ip) author Restaurant decision maker Summary flying lizard King Restaurant is a Cantonese Cuisine restaurant, which schematic in 2003 by Mr. Wong Wing Chee. It is known for producing fresh, innovative delicacies at splendiferous value. It has received a number of awards from Hong Kong Tourism get on with as well as the Association of Restaurant Managers Limited. As electronic marketing is becoming as a sweltry trend, setting up a Facebook Fan Page is the firstborn step for Dragon King to compete with its competitors. The main aspiration lens of establishing the Fan Page is to forge customer relationship. Since kind net profit can reach a vainglorious amount of listening at the same time, with its lower appeal advantage, it must be the first step to aro go for interest. Announcing come with news t, outcome coupons and organizing special campaign are the major events when launching the Facebook Fan Page . The Facebook Fan Page is easy to use and free of haste .It not only could help Dragon King for promotional material but also to increment its consumer base by attracting more than younger consumers from the Fan Page. This emphatically could help Dragon King Restaurant toward a wide success. Situational Analysis To analyze the whole point for our company, a sketch SWOT depth psychology depart be done.
With this overview, further enlarge will be presented in the level of industry, competitors and consumers. a) SWOT analysis: The following Table 1 will display the sexual strengths and Weakness as well as t he external opportunities and threats. |! social| Unfavorable| Internal| * Well-known mug name * Well-trained employees * Provides ridiculous and creative fusion dishes * Continuing efforts to organize exceptional dishes| * overlook economies of scale of huge competitors * Lack of developments in on electronic marketing | External| * Consumers start stress more on food quality than price * evolution purchasing power of Asian consumers, especially...If you want to get a full essay, regularise it on our website: OrderCustomPaper.com
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