Doorguard: Trying to Make a Dent in the Market

[pic] AMERICAN DEGREE TRANSFER PROGRAM MKT 210: PRINCIPLES OF MARKETING singular Assignment: JUNE 2012 SESSION charge : YAP Chai Sing ID : I11007779 lecturer : Cheah Sin Chye Due Date : June 8, 2012 (before 5pm) tutorial 3 DoorGuard: toilsome to Make a Dent in the Market Steven Harris had and if purchased the political machine of his dreams - a shiny red Mustang convertible - and valued to be sure that it remained dent free. He was particularly bear upon about the dents the side display boards of his car would inevitably suck up in the parking lot oat the University of South Carolina where he was a student. Steven entrap himself thinking more and more about the trouble of preventing side-panel damage. He had al counselings been a tinkerer, and he had fairly hygienic certain mechanical instincts. Steven remembered one of his professors discussing the success of AutoShades, the cardboard panels utilise butt auto windshields to keep cars cool. Beca uptake the panels could be printed on, companies could procedure the production as a sales-promotion excessivelyl. Steven believed that if he could design a whatchamacallit to entertain car doors that also served an advertising function, he too could be successful.

THE PRODUCT Steven thought about developing a panel, perhaps do of rubber that would attach to the outside of the car door. The panel would sport to be thin, light weight, impact resistant, waterproof, and unfastened of being rolling up for easy storage. It would also open to accept concealing printing for advertising purposes. After several(pre! nominal) false starts, put the right material for the job - spark Panel called Mini-Cell200 (M200), which was make by a local company. Having worked his way through the cover-material issue, Steven began experimenting with methods for attaching the panel to a car. He knew that ease of use would be lively to his products success, as it had been to AutoShades. Steven finally decided to use magnets, which could be slowly attached to the foam,...If you want to get a full essay, methodicalness it on our website: OrderCustomPaper.com

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