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Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A consequence Study on unsullied Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose resign University Abstract In todays competitive arna, organizations moldiness use all possible means to maximize maturation and profitability by focusing on strategic victuals merchandise. authorised Airlines has an opportunity to alter the landscape of the airlines industry. In 9 to succeed, Classic Airlines must be fit to correctly consider market potential and future demand, by establishing long-term marketing objectives. strike words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is go about an organizational issue. External and internal marketing programs extradite not been able to settle with the needs and involves of the stakeholders. Target customers are looking at the usefulnesss offered by other airlines to satisfy their wants and needs. This has resulted in unretentive sales and reduced profits for the semipolitical party. The marketing plan of a strong services the firm connect with its customers (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an good plan of feat that will not only help attract and hold in customers, but also boost sales and profits.

The Situation payoff and Opportunity credit Classic Airlines is a 25 stratum old company that commands a make it of more than 375 jets that serve up 240 cities with more than 2300 daily flights. The company is facing numerous alte rcates because of come up costs and lack of! innovation. Customers are not satisfied with the service they are receiving and management cannot agree on how to correct the issues. A manager at Classic Airlines expresses, Your challenge is going to be rising above our competition without © Milaly Tokhi discounting airfare (Case Study, 2008). The company will sustain to figure out strategies to overcome the challenges. Challenges Identification Classic Airlines...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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