I SUMMARY lynx Japan is a schoolboyish company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market dowry on the market. painter worldwide is a huge jackpot of prestigiousness sport comfortablys. Staying at the top is vital for it. II CRITERIA Cougar Japan has to define the direction of its development. The first oppugn is almost variegation. Cougar Japan could use a cogitate diversification and begin to produce sport clothes. Also operable to shift a range of sport shoes. The second organize is tilt of market level. Now there is an opportunity to destroy into middle- and down-market and run low a full- product line distributor. And its possible to stay up. tierce EVALUATION Now (after economic difficulties in country) there be a good conditions to go to down-&middle-market and become a full-line distributor. Thats wherefore Cougar Japan insists on this decision. But Cougar Int. has an externalise of company of prestige good at up-market and the company has to influence to diversify a ware range IV ADVANTAGES & DISADVANTAGES |Â |Advantages |Disadvantages | |1.
To go to down-market |An increase of the market | Risky | | |share | | | |A natural tar pull back audience ! |A possible damage of place image | | |Will be a full line |A possible confrontation with Cougar | | |distributor |International | |2. To diversify (clothes) |New products |An increase of be | | |It enhances the reputation | clock & money consuming | | |A congruity with Ints aims |A...If you want to get a full essay, order it on our website:
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