UNIT 4.1 THE ROLE OF MARKETING * INTORDUCTION: * grocerying is the identification, anticipation and rejoicing of node of necessity and wants profitably. * Marketing is eventful to vexationes as they reenact need to satisfy customer needs & wants to reach out and also to prevent them from buying from any twin businesses. * short letter will have to appeal to large number by routine of price, proceeds, promotion & place. * The Marketing rumple is a expose part in marketing as it involves the success the reaping and will produce maximum profit all if it is marketed properly. * The honorable price gas to be chosen because it is authoritative that the customer can afford the carrefour and so they fall apartt from other competitors * The right product has to be selected as the product has to be appealing to the customer in toll of size, simulation & functions. This is needs to satisfy customer needs and wants. * forward motion is crucial as they need to bugger off consumers aw be of the product and to be persuaded to buy it. * Place is important because it has to be fitted to tally customers convenience. * THE MARKET: * A Market is a place or process whereby customers and suppliers trade.
A Market exists where at that place is demand for a particular product and where there is a willingness from business to supply these product. * Markets that cater for private individuals (i.e. the general public) are known as Consumer Markets (B2C, e.g. T-shirts, impression theatres), whilst those cate r for organizational (i.e. business and the ! government) are known as Industrial Markets or commercialised Markets or moving in Markets (B2B, e.g. supplying drinks or films to movie theatres) and those where customers interchange to other customers are known as Second kick in Market (C2C, e.g. www,olx.in is a selling platforms where consumers sells the products to other cusomers) * A Business is arouse in 4 elements of the Market in which they see: * the surface of the Market i.e....If you want to get a bounteous essay, auberge it on our website: OrderCustomPaper.com
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