Cadbury’s :: Business and Management Studies

CadburysDepartmentsInside a business at that place argon many different functional departments in allcreated to help the smart set in its organizational methods. There aremany different departments come to with Cadburys, as there are inany business all used for different functions. These are merchandising and Sales Finance garbage disposal and IT support Operations Research and Development Production Customer service Human Resources umteen of these all blend in together on the area of their focus butstill all play an crucial part in the running of the business. Thethree departments that I will be foc exploitation on are market and Sales,Operations and Administration and IT support.Marketing and SalesThe main things that are dealt with in the marketing andsales departments are Market Research, both primary and secondary research forward motion ad SalesThere are the four Ps of Marketing and Sales, Promotion, Price,Product, Place.Market ResearchPrimary ResearchMarket Research i s set as one of two, either primary researchwhich is studies that have non taken place before or secondaryresearch which is using research that has been carried out before.Primary Research involves things such as inquire people questionnaireson their views and opinions of a particular output or sector. Many ofthese have taken place before for Cadburys and I have been asked instores and around the Bournville site to fill out a quickquestionnaire. I browsed the Cadburys website and found an onlinequestionnaire referring to the site. See appendix .Secondary ResearchSecondary Research, differently whopn as desk research, is advertingthrough tuition that all nimble exists. This takes place often forCadburys also as they always look through old information to discoverwhat the customers want and how preferences have changed end-to-endthe years. If information is collected from a book you must create abibliography and write down the name of the book and the author sothat you do no t take credit for their work. See appendix .PromotionPromotion is making customers aware of their businesses products.There are many ways of doing this including showing customers how itwill meet there needs, persuading customers to buy the product, makingsure customers know where they earth-closet purchase the product and the costof it and of course giving information about the product. Promotioncan also occur as scrutiny a product out before you think of purchasingit or even lowering the prices as low as they can go to raise interestin them. In some cases promotion can even be the one on oneexplanation of the product and the support needed if problems arouse.See appendix . Promotion is seen everywhere interchangeable billboards, bus