Marketing Condoms to Teens is Ethical and Necessary :: Teen Sex

Is it good to market safety devices to teenagers? denote catches the attention of everyone both young and old but seeking to cattle ranch on the most vulnerable the young. With the young seeking adventure and absent to learn and become experienced, they are captured by everything they see and hear, whether the information is ethical or unethical. Over the years, sex has become an important part of the media through and through advertising and sales in a world where sex is important. match to the American Academy of Pediatrics (AAP), American children will view an estimated 360,000 advertisements that check sexual innuendos on television before graduating from high school. A describe of condoms marketed towards teens makes critics wonder if they are conveying a message that condoms and sex are. Jimmie Hatz condoms worst the shelves in February of 2004. Jimmie Hat is an urban slang term for condom. According to the marketers of the condoms, park Ground USA, they are just p romoting safe sex.     The merchandising campaign targets the pelvic arch hop culture. The focus is primarily on minority communities where HIV and support are spreading rapidly. "When you look at the numbers and the rate of transmission system continues to rise within the minority population, theyre having sex," said Harry Terrell, CEO of coarse Ground USA. "We say abstinence is the only way that youre going to be OK. But the fact of the matter is, we cant hide and think that theyre going to closing having sex." To grab the attention of their targeted audience, the condoms are named "Great Dane" and "Rottweiler" and come in smart wrappers decked out with a cartoon dog wearing a deep gold chain. They also feature three flavors grape, strawberry and banana. Many popular rappers have recorded songs that use the phrase "jimmie hats" to refer to condoms. Quotes like "For Players Puttin in Real Work" and "Pro tect Ya Neck" are also printed on the wrapper. Packaging aside, the success of Jimmie Hatz will depend on reactions from the younger consumers that the condom is targeting.Terrell became interested in AIDS activism in 1996 after learning that a baseball player on a high school police squad he coached had been infected. Terrell has said that the condoms are a "full- blown effort on our part to save our community."Critics of the condoms say that Common Grounds marketing tactics are sending teens the wrong message.