International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 7

International Marketing - look for ExampleThis marketing plan identifies a new marketing strategy for the organisation in beau monde to improve its contemporary image. The plan recommends an integrated marketing communications strategy involving many elements of public traffic theory and practice.Currently, the mission of the Londons Ships of Historic Interest Partnership is to provide a of import source of information and inspiration, as well as facilities to inform and educate the public on our indispensability of the sea (londonships.org.uk 2010, p.1). In most respects, the current communications strategy is that of information exchange as a primary goal. This is not working effectively to build consumer interest and raise revenues needed to offset the cost of renovation in order to make these old vessels gleam with modern appeal to diverse consumer audiences. They report is to change the marketing message being delivered.The objectives of the new and enhanced marketing stra tegy are to read the emphasis on education and information, making the venue appear more exciting and relevant to the need of a new style of consumer target group. The goal is to increase revenues by 30-40 percent within angiotensin-converting enzyme year, using a blend of public relations strategies and modernised communication practices. The plan anticipates turning the loss leader around from being a niche activity to a broad-based tourist hotspot that appeals to mass markets with alter demographics and lifestyle values.Reassessment of current marketing strategy led to a variety of marketing literature that was main(prenominal)ly focused on the use of Internet tools, from website development to use of social networking tools as the main focus for promotion. However, this strategy had no direct linkage to relevant tourism sites and therefore was an inferior promotional strategy. This could be due to the fact that the current target market is misaligned with revenue goals,