Essay --

Social Media marketing is modern marketing communication tool that helps marketers to exact with customers, prospects and other stakeholders of the business online. These are relatively low-cost communication impart that help firms to personalize theirs tick offs among the brand audience. Primarily loving media marketing assists companies to interruption their intended messages mainly with the use of words, videos and photos. Some of the widely used social media channels are Facebook, LinkedIn, Twitter, Google+, Pinterest and Myspace. One of the major objectives of social media marketing is to pass crossway and service offerings to those who interested in and also to make them tangible to new target markets. Importantly social media channels create brand personalities, strong presence and relationships within the selected audiences. Social media provides firms with the opportunity of creating repeat and true-blue customer base. The flowing can be identified as slightly ke y differences between social and traditional media tactics. Building relationships through advertsIt is discernible that theres less or no interaction with target audiences with the use of traditional media tactics. They will only help firms to present their product or service. Whereas with use of social media, companies will be able to genuinely interact with customers and will help to build sustainable relationships through active and real communication.Operates within the boundaries of internet Traditional media tactics go beyond internet to try to reach people in off-line. Even today there are significant amount of customers who are yet tie online due to a bend of reasons. By concentrating only on social media tactics, a company would not be able to communicate ... ... as 1) to determine whether the campaign adds value to the brand 2) to determine any demand changes to make to the campaign 3) to obtain customer feedback 4) follow up leads. The effectivity of a social ma rketing program will mainly depend on the following factors,1)Align with the set objectives of the campaign (Targeted and focused)2)Effects on brand awareness and reach (Number of people follows on Twitter number of Facebook likes, number of downloads etc.)3)Lead generation (people who shown interest via Twitter, returning visitors etc.)4)Sales/ innovation rate (online purchases, favorable comments, referrals, number of people registered)5)Level of interaction/ consignment of the marketing team (regular updates, comments, tweets) 6)Value additions within the campaign (games, mobile apps) pass on people to actively participate in the campaign.