Assessing the interest and motives of tourists towards Langkawi Island Literature review

Assessing the interest and motives of tourists towards Langkawi Island - Literature review Example Indeed, travel behaviors define whether tourists choose to visit a destination as a motivational aspect. Travel behaviour defines how tourists behave according to their attitudes before, during, and after traveling (Vuuren, Slabbert, 2011). In assessing the interest and motives of tourists towards Langkawi, we can consider the aspect of responsible tourism in the Island to establish tourists’ perceived expectations of the destination. In this context, responsible tourism seeks to offer quality travel experience to tourists, which conserve nature. In a study that sought to support responsible tourism and assess tourists’ interest and motives in Langkawi, the researchers used a random sample of tourists that included both Malaysians and non- Malaysians (Nair and Azmi 2008, p. 29). The study concentrated on the tourist’s perception of responsible tourism and tourist attractions in Langkawi. According to the study, most tourists visiting Langkawi know and pursue their interests and motives that relate to responsible tourism (Nair and Azmi 2008, p. 31). Apparently, all tourists have interests in destinations that manifest appealing environmental, economic, and sociocultural factors that define responsib le tourism. Notably, tourists visiting Langkawi have interest and motives in historical places like the Langkawi Cultural Village (Nair and Azmi 2008, p. 35). Moreover, they have interest and motives in the hospitable reception and friendliness exhibited by the people of Malaysia. The resounding duty-free shopping status experienced by the tourists defines their interest and motives of visiting this destination. The study establishes that both the Malaysian and non-Malaysian tourists depict immense interest in the relaxation derived from visiting Langkawi (Nair and Azmi 2008, p. 36). Indeed, most tourists come to Langkawi as a break from their normal duties and hence their interests and motives